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STRATEGY & CONSULTANCY
 

Don't just make plans,

execute them!

Is your brand getting lost among the competition? Are you stuck trying to figure out your goals and how to reach them? Think of me as your personal GPS!

Salt

Made-to-measure strategy

Cement your brand identity with tailored marketing campaigns.

I partner with brands and agencies, large and small, to deliver bespoke social media strategies and develop cross-channel social marketing campaigns.

 

I don’t hide behind fluffy statistics or vague KPIs. I’m all about delivering actionable road maps to ensure you’re fully equipped to make smart decisions, spend where it really counts, and maximise ROI.

A data-led approach to filling your sales funnel.

My strategy is grounded in research and driven by data and industry insight. I combine specialist social listening and analytics tools with my knowledge of social communities and online culture to really get to grips with WHO your audience is, WHERE they are and what they WANT from you. So, you can leverage the best mix of channels and tactics to make the biggest impact for your business.

A goal without a plan
is just a dream.

SERVICES

  • Audit and reporting.

  • Audience profiling, landscape analysis and positioning.

  • Social listening and trend analysis.

  • Brand messaging and persona targeting.

  • Channel audits, data and insights.

  • Content analysis.

  • KPI configuration, goal tracking and ROI measurement.

  • Strategy and planning.

  • Consultancy.

  • Social media workshops and training.

Light Trail
S&C services


Let's chat!

Ready to juice up your social? Book a free, no obligation 45 minute online consultation to find out how I can help!

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Strat services
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