AUDIT &
REPORTING
Decode your data with comprehensive analytics.
A 360-degree view of the digital landscape, helping you understand your channel performance and customer behaviours.
Without data, you're just another person with an opinion.
Helping you get to the bottom of the metrics that really matter.
This is one of my favourite parts of the work I do for clients. Yes, I’m a data nerd and I love a good spreadsheet! But audits are about more than just stats. I help you see past the numbers, to understand how well your strategy is working, identify areas that need attention, capitalise on your strengths, and increase your ROI.​
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Under the Hood: What my social media audits cover.
Before I kickstart your brand engine, I’ll conduct in-depth audits of both your owned and competitor channels, to help you understand the landscape, benchmark your positioning, monitor online conversations, and gauge brand visibility.
Think of it as looking under the hood of your marketing machine – I diagnose the current state, identify relevant trends and strategic opportunities, nail down your KPIs and fine-tune your positioning to ensure you're running at peak performance.
Who needs a social media audit?
My answer to this is everyone. You can’t map out a path to your goals without knowing where you’re starting from.
But I understand that businesses of different sizes have varying levels of need and budgets, so I can work with you to structure an appropriate depth of audit to allow you to optimise the right social media strategies and drive meaningful results with your channels, whether you’re a new start-up or a global brand.
Keeping you on track with regular insight.
Performance monitoring.
While I typically conduct a social audit for new clients or at the start of a major campaign, I also offer regular multi-platform reporting. This service helps you track your platform performance and ensures you're on target to hit your KPIs.
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I use a mix of native analytics and GDPR-compliant third-party tools to gather data from social platforms. With my extensive experience in various social media analytics packages, I can also easily adapt to any in-house tools your team might already be using.
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I offer monthly and ad-hoc reports to keep you informed about your social media performance. For more comprehensive insights, I also provide in-depth quarterly or annual reports to help you stay on track with your long-term goals.
AUDIT & REPORTING
SERVICES
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landscape analysis and brand positioning​.
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Owned channel and content analysis​.
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Competitor channel and content analysis​.
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Social listening.
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Trend analysis ​and hashtag research.
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Audience profiling and persona targeting.
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KPI configuration.
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Performance monitoring and reporting.
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Goal tracking​ and ROI measurement.
