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CAMPAIGN: Parenting Moments
AGENCY: Mischievous Wolf
CLIENT: Perfetti Van Melle
FRUITY FAMILY MOMENTS
Tapping into trending parent memes.
Mischievous Wolf’s mission – leverage common parenting moments to insert the Fruit-tella Fruity Bunch characters into social conversations.
Designed to resonate with mums and dads, these humorous short clips put a comical spin on everyday family situations.
My goal was to create light-hearted, engaging videos that build an emotional connection between the Fruity Bunch characters and the audience. By tapping into common parenting moments and leveraging humor, these clips bring the characters to life. Funny memes make them relatable and encourage people to share or tag their friends, inserting the characters into social conversations.
Produced by Mischievous Wolf.
Concepting/ storyboarding/ sound design/ art direction by Melon Head.
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