PAID AD CAMPAIGNS
Maximising ROI with
paid media spend
If you’re investing in creating social media content, you NEED to invest in ad spend.
Performance-driven social ad campaigns.
The days when brands could rely solely on organic reach are over.
If you want to maximise your ROI, you need to ensure that the right people will see your content, and the only way to guarantee that is with targeted ad campaigns.
I adopt a data-led, strategic approach to ad management, considering all your other marketing activities to ensure they’re working in partnership to deliver results.
This means more than simply boosting a post. I create platform specific campaigns, configuring ad settings and placements to deliver the maximum ROAS, whether you’re looking to drive traffic, conversions, data capture, app downloads or engagement.
As part of my paid media packages, I offer everything from ad creative development to custom audience building, retargeting and pixel implementation.
All my campaigns are A/B tested to ensure I can optimise results and build on campaign learnings, and I provide comprehensive performance tracking and campaign reporting, benchmarked against predictive KPIs, to give you a clear picture of the return on your ad spend.
Making content without ads is like throwing a party and forgetting to invite people –
no one's gonna show up!
PAID AD CAMPAIGNS
SERVICES
Ad campaign strategy and planning
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Goal and KPI configuration.
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Audience segmentation and persona targeting
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Custom audience building and retargeting strategies
Ad campaign management and optimisation
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Ad set up, scheduling (including creative, copy alignment and CTA alignment).
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Social pixel configuration
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Budget and timeline planning.
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A/B campaign testing.
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Ad monitoring and optimisation.
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Ad performance evaluation and reporting.
