The Fruit-tella Fruity Bunch embody the brand’s ethos, ‘full of fruity joy’. Designed with unique personalities, each character has its own bio and back story, to help represent the playful spirit of Fruit-tella.

 

Making these characters even more synonymous with the brand meant bringing them to life. We transformed the 2D illustrations into real-life character mascots.

 

To appeal to audiences on TikTok and Instagram, the content needed to feel user-generated. Instead of creating high-end mascot costumes, I went for a homemade look to make the characters more relatable and boost the comedy factor.

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This approach led to a hit new series of social content featuring the antics of the two most popular Fruity Bunch characters, with plans to introduce more characters to the mascot line-up in the pipeline soon.