CAMPAIGN: Fruit-tella Fun House
AGENCY: Mischievous Wolf
CLIENT: Perfetti Van Melle
Fruit-tella Fun House
Giving followers something of value.
Mischievous Wolf’s mission – create a bank of fun, inspiring and sharable content that’s memorable and genuinely useful to parents.
Social algorithms are increasingly prioritising content that provides real value to users. This means that the most effective way to boost engagement isn't just through likes and comments, but by creating content that encourages saves and shares. These forms of engagement signal to the platform that your content is genuinely useful, which in turn increases its visibility to a broader audience.
My goal was to craft content that people want to save and share with their friends, turning Fruit-tella into a go-to resource for family fun and fan content.
Commissioned by Mischievous Wolf.
Concepting/ storyboarding/ videography, editing, sound design by Melon Head.